Why Video Is A Fantastic Medium For Training

Anyone running a business is ultimately looking for long-term success, and one thing smart business owners know is just how valuable their employees are to their success. Properly training employees is vital, but it has to be done right if the business is to see lasting results.

Employee training videos are among the most prominent training tools around. A single well-developed video can play a more prominent role in an employee development plan than a dozen training articles or brochures. Good examples of this are orientation videos, which are not only useful in educating new employees but are also very good tools for introducing a company’s core values to new personnel.

Learning and development teams around the world have already begun to implement video in numerous ways. In today’s corporate training environment, video plays a variety of roles, from standardizing on-boarding processes and providing live product demonstrations to fostering social learning and coaching by subject matter experts.

Research has shown that 95% of people that watch a video will remember that content for up to three days after they watch it. When the same information is read, only 10% of people recall the material for that 72-hour window.

Here’s why using videos for training is so important:

  • Highly Visual
    Many learners learn best through visual training. They prefer to see a concept illustrated rather than try to visualize it after reading page after page of text. In addition, the visual nature of video tends to be more engaging than other formats.
  • Audio Breaks Monotony
    The spoken word helps learners who prefer audio-based learning to understand the material over long texts.
  • Low On Investment And Reused Over And Over Again
    Holding a live class requires everyone, including the instructor, to gather together. Once the class is over, it’s over. However, if the class was recorded, the video could live on and on. Instead of bringing the instructor back, often at great expense, you could simply show the video to future trainees.
  • Always Available When In Need
    With video recordings, trainees can participate in their training at their convenience. There’s no need to rearrange schedules, miss important meetings, or travel across town. Trainees simply select the training on their computers, click the play button, and learn at their convenience.
  • It’s Secure
    You wouldn’t want your internal training to be placed in a public space such as YouTube where anyone could view your videos, would you? Fortunately, training videos can be secured so that only those you specify can view them.


MediaPlatform, “On Demand Video and Live Webcasting,” – http://www.mediaplatform.com/wp-content/uploads/2014/01/MediaPlatform-On-Demand-Video-and-Live-Webcasting.pdf